Growing Chiropractor Clinic in Vancouver, WA

Click Hive had already helped Body in Balance fill the schedules for their owner and two massage therapists. The next step was bigger: bringing on associate doctors and moving into a larger facility. Adding new doctors was a real financial commitment, and it only made sense if their calendars filled fast enough that staying was worth it for them too. The clinic needed new patients who fit their long-term wellness care model and would build a full, lasting patient base for each new doctor.

We started by working with Body in Balance to define what success actually meant: how many calls turned into a new patient walking through the door. We tracked new patient calls lasting longer than 45 seconds, along with the percentage that scheduled, the percentage that showed up, and whether each call was for chiropractic or massage. Every metric was scoped to new patients only, so the plan measured new growth specifically, not existing patient activity. We ran ads and rewrote the website to bring in more calls from patients who fit the clinic's goals, using language built around long-term wellness care instead of one-time visits. We also steered away from introductory offers and first-visit discounts. Those tend to keep a clinic busy, but they rarely build the kind of ongoing relationship Body in Balance was trying to grow.